Partnership with ESSEC Business School
Since 2015, Mars Catalyst has been working closely with ESSEC Business School, establishing the Chair of Networked Business Models and a small research team. The partnership focusses on challenging the assumptions of linear value chain thinking in business by researching the theory and practice of business ecosystems.
Historically, the effective management of the value chain determined the potential revenues and performance of the firm. It regulated and shaped the activities of the organisation. Yet, recent shifts in business and the economy (e.g. product-to-service value proposition, digital transformation, big data, knowledge economy, business ecosystem) have forced us to question a number of traditional business model assumptions.
It is increasingly clear that firms who limit themselves to thinking in a linear way miss out on growth opportunities and perfrom sub-optimally. Business is set in increasingly complex, volatile, and fast-changing contexts that current linear value chain thinking typically overlooks or mismanages. What are the next breakthrough business solutions for a post-Friedman world where a firm’s bottom line is not the only indicator of success?