Maua was quick to deliver success, demonstrating that a programme designed with a social mission could be financially profitable and scalable. In 2014, the programme reported double-digit growth. Starting with an initial seven micro-entrepreneurs operating in one slum area (Dandora), Maua has since grown to work with approximately 750 micro-entrepreneurs throughout Kenya and over 118 stock points.
Despite Maua's many successes, there remain challenges and areas for improvement and further consideration. Participants remain vulnerable to the financial and physical risks associated with selling and working in rural areas and informal settlements. They also still confront the challenges of life with a low level of income, particularly for those who are unable to save. Nevertheless, Maua provides substantial evidence that EoM empowers companies to harness the benefits of entrepreneurship to be a force for good.