The purpose of business is to produce profitable solutions to the problems of people and planet. But this isn’t just about saving people or planet. It’s about business that works. That business makes money and does so in a way that enhances our wellbeing as people and planet. [Committing to corporate purposes] gives rise to reciprocal relations of trust and mutual benefits to more loyal customers, more engaged employees, more reliable suppliers, more supportive shareholders and societies – and, therefore, to more profit. Underpinning that is the trustworthiness of business.
Peter Moores Professor of Management Studies
Saïd Business School, University of Oxford