There remain many green fields for further research and we are still learning and growing in knowledge. We are eager to establish collaborative and close partnerships with universities and companies interested in pursuing relevant research questions and analysis.


Research Themes

We are actively pursing research under two mutually reinforcing areas, each with particular areas of interest. We are also expanding our research into other areas that are relevant to the Economics of Mutuality.

1. Further research on the core building blocks of the Economics of Mutuality:

  • Management Practices: examining topics such as ecosystem orchestration and cross-sector partnering.

  • Non-financial Metrics: continual improvement and testing of the measurement of non-financial capitals in business ecosystems.

  • Accounting Practices: developing the innovative approaches to accounting that integrate holistic performance measurement into the the P&L.

2. Research on the impact of the Economics of Mutuality in practice:

  • On business performance through case studies, randomised control trials, and processing tracing; and

  • On management behaviours and organisational culture through ethnographic approaches and case studies.

3. Expanding research areas relevant to the Economics of Mutuality:

  • Finance: through analysis of portfolio performance, investment models, valuations and development of EoM investment approach. 

  • Education

  • Policy-making

  • Digital and Knowledge Economy

Research Labs

Mutuality in Business
SaΓ―d Business School, University of Oxford

Since its inception, the Oxford-Mars Mutuality Lab has been designed as a unique partnership between a company and a university, as an endeavour where a business and university join their forces to explore the potential for the introduction of a new way of doing business focused around the principle of mutuality. What lies at the heart of this initiative is a like-minded purpose of seeking to transform business practice in such a way as to infuse mutuality into its core. Since 2014, the Lab has helped to mature and develop the Economics of Mutuality into a breakthrough management innovation.

Business Models Innovation in the Knowledge Economy
ESSEC Business School, France and Singapore

ESSEC Business School and Mars Catalyst are collaborating on a multi-year cross-disciplinary research program to explore business model innovation in the knowledge economy. Working closely with the ESSEC Business School Chair of Networked Business Models and his team, the Lab aims to challenge the prevalence of linear value chain thinking in business by researching the theory and practice of business ecosystems. The Lab will contribute to conceptual knowledge and understanding of how business ecosystem orchestration strategies generate both economic and social performance, including sustainable business models, experimental pilots, and metrics for evaluating effective governance, organizational practices, and stakeholder benefits. Outputs from the lab will be thought leadership and business school curricula that will educate future leaders and owners of organizations on the principles of business ecosystem orchestration to deliver more mutual ways of doing business.

Partnering with Us

There is remarkable strength in combining the best of the business and academic worlds in tackling the most challenging questions of our day by bringing great ideas into reality and action. This is why we recognise the importance and value of working closely with academic institutions and academics, who have been integral to all of our work so far and will be going forward.

If there are areas of overlapping interest, we would be delighted to hear from you.