A Unique Endeavour
The Economics of Mutuality’s distinctive features set it apart from other approaches to sustainable business. It has not emerged from an isolated university or a non-governmental organisation without business experience. On the contrary, it has developed within the context of multinational corporations and academic institutions working together to tackle significant global problems.
This unique combination of business practice and extensive research has yielded a robust and agile management innovation with holistic applications that go far beyond the typical spheres of sustainability. More than a theory or a set of case studies, the Economics of Mutuality is a management innovation designed to restore trust in a broken system.
Unlike the many corporate social responsibility initiatives that have appeared in recent years, the Economics of Mutuality is applied at the grass roots level. Instead of relying upon a charismatic CEO or lofty targets to drive change from the top-down, such as Conscious Capitalism or the B-Team, it enables transformation from the bottom-up through engaging business unit leaders who are passionate about improving performance and impacting society and the planet for good.
The Economics of Mutuality equips these leaders with the vision, tools and processes to reshape fundamental practices, such as performance metrics, accounting methods, ecosystem-thinking and modes of profit construction. It provides innovative strategies that target investment in people, their communities and the environment as the drivers of financial and non-financial performance. For more information, see What Is the Economics of Mutuality?
The reason that such an unusual approach is able to exist lies in the nature of its development. The Economics of Mutuality is based upon a decade of trial and error within a diverse range of business environments. World-class experts from across the academic and business spectrum have embraced pragmatism, understanding, determination and humility as essential values within the process.
Looking forward, our ambitious goal is to see all business practice evolve from a narrow focus on profit-maximisation. We are confident that the Economics of Mutuality offers a powerful framework to achieve this transformation.